With over three decades of history, the SBC brand has been a leader in pioneering and supporting the progression and evolution of action sports, in partnership with the leading industry brands since day one. Whether it’s creating Canada’s first national slopestyle and halfpipe snowboard series; leading the charge to build Eastern Canada’s first major skate plaza; bringing the first live bands to the slopes of Whistler, Lake Louise, Mont Tremblant and Blue Mountain; staging the first night halfpipe event in North America; establishing the world’s biggest wakeboarding contest; throwing the biggest parties in action sports; or supporting the most legit contests and films big and small; it’s always been about doing it right for the riders by the riders, as it always should be!
“SBC is woven into the fabric of skateboarding, snowboarding, skiing, wakeboarding and action sports across Canada. Our vision and leadership will ensure athletes, content producers and brands continue to have a prestigious national, multi-media platform to showcase their sports, lifestyles and products,” said Jay Mandarino, CEO and President of the C.J. Group of Companies. “We are very excited by the positive support we’ve received from the action sports industry and community about our acquisition. The SBC brands are alive and well!”
Our line-up of SBC titles includes:
- Snowboard Canada Magazine
- SBC Skateboard Magazine
- SBC Skier Magazine
- SBC Surf Magazine
- SBC Wakeboard Magazine
- SBC Business
- SBC Ski & Snowboard Resort Guide
- Snowboard Canada Women’s
C.J. Oyster Publishing is a member of the C.J. Group of Companies, and offers comprehensive publication management, including editing, publishing, promotion, prepress, printing, bindery, fulfillment and distribution. Other titles published by C.J. Oyster Publishing include Designedge Magazine, the country’s leading media brand for the graphic design industry, FTM Entertainment Magazine and Canadian Food Aficionado.