14 years ago, we lost Craig. Craig Kelly was a pioneer, one of the first dudes to step into the roles that now define professional boarding and, more importantly, a guy who followed his heart as he led our community to places of openness and compassion. His career saw shifts from competitor to film star to soul rider, and through his personal progression he made a point of mentoring new riders and welcoming outsiders– he was one of our best ambassadors. Today, go snowboarding, and take conscious note of everything it means to you. When you get home, watch this documentary, “Let It Ride: The Craig Kelly Story.” And then be thankful, and think about how you can live like Craig.

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