After tragic avalanche accidents, Xavier De La Rue and  Elias Elhardt question their motivation for the potentially life-threatening pursuit of freeriding, which they have dedicated themselves to. During several days in the mountains, they share personal experiences of risk...
Picking what to ride/wear to go up the mountain is always difficult, so we’ve made a gear guide for you. Wanna know what’s new and good for this season? Our spring gear guide includes some of our...
DISCLAIMER: this short film may contains subjects (mental health, suicide, childhood/sexual abuse) that can be triggering to some viewers. viewer discretion is ADVISED. My Story is a short film explaining my (Chad Weiss) struggles with mental health...
Monday, March 6 at 9AM PT, the YETI Natural Selection Revelstoke will go LIVE to the world, deep in the Selkirk-Tangiers Heli Ski tenure on the most technical and dynamic Natural Selection venue yet. Tune in for free
March 7, 2023 (Whistler, BC) – The World Ski and Snowboard Festival (WSSF) is returning to Whistler from April 10 to 16, 2023. This will be the first in-person WSSF since 2019, as the...
Celebrating Jake’s love for those li’l bottles of Underberg on a surfy shape that flows like liquid through all conditions It could be argued that Jake enjoyed an Underberg on more mountains worldwide than anyone...