It’s not you, it’s me.

A two-year project by Joonas Eloranta, “It’s not you, it’s me” just went live. From beautifully shot film photos to playful filming, this edit is one you’ll remember.

“Filming a legit full part is one of the best challenges snowboarding has to offer, but it comes at a price that many can’t afford to pay. And the older you get, the more expensive that price tag becomes because time is money. I will always love you snowboarding, but I can no longer afford to pay the price tag.” – Joonas Eloranta

Cyanotype print by Risto Jarvelin

It’s not you, it’s me. A snowboarding video produced by Joonas Eloranta, featuring the following snowboarders: Cees Wille, Jake Simpson, Joe Simpson, Joel Pircklen, Jonathan Begley, Rasmus Rönkä and Tommi Ollikainen. Additional 8mm footage and analog photography shot by Risto Järvelin. Animation and graphics are made by Mikko Kempas. Assistant filming by Tuukka Korhonen.

More snowboard videos here. More epic photos here.