Let’s face it, it’s been a heavy couple of weeks. Lots of time in your head, and probably not enough time on snow. The crew at Skullcandy feels you. They’ve created a cool product and campaign that features athletes, artists, and good vibes to support your good mood and a good cause. Cue, Mood Boost.
In the feature video, Skullcandy athlete Anna Gasser shares why confidence is key when she’s on her board and achieving her goals.
FROM SKULLCANDY, WHY MOOD BOOST
The statistics are startling, The World Health Organization reports more than 300 million people suffer from depression worldwide.” says Skullcandy Chief Marketing Officer, Jessica Klodnicki. “As we looked to create our new take on moods and music, we wanted to listen carefully to the voices of our core customers. It became very clear that mental health is a critical topic for them. Mood Boost is our way of shining a spotlight on this issue and ways to seek help.”
A portion of proceeds from every bundle sale will go to non-profit, Jack.org.
“Jack.org is incredibly excited and honoured to partner with Skullcandy. The MOOD BOOST campaign is a fantastic opportunity to further explore and highlight the intimate connection between music and mental health. We always lean into the power of storytelling through music to create and amplify vital dialogues around mental health through Jack Music. This partnership will help further ingrain music into our DNA, while helping fuel over 3,000 young leaders as they dismantle barriers to positive mental health across every province and territory in Canada.” Jesse Hayman, VP, jack.org.
Suicide is still the leading health-related cause of death for young people in Canada. 1 in 7 young people in Canada report having suicidal thoughts to say nothing of the ones who don’t report. This year, 150,000 will act on their thoughts by attempting suicide, and, for hundreds of them, the attempt will be fatal.
Things need to change. And we are leading the way.
Jack.org is Canada’s only charity training and empowering young leaders to revolutionize mental health in every province and territory. Through Do Something, Jack Talks, Jack Chapters, and Jack Summits, young leaders identify and dismantle barriers to positive mental health in their communities. And through ambitious innovations in youth mental health like Be There, we give people the mental health resources they need to educate themselves. We’re working towards a Canada where all young people understand how to take care of their own mental health and look out for each other. A Canada without shame, and where all those who need support, get the help they deserve. Our movement is powered by tens of thousands of advocates and allies across every province and territory of Canada. And we’re just getting started.
About Skullcandy: Skullcandy is the original lifestyle audio brand with the mission “to unleash the visceral power of music for all.” Based in Park City, Utah, Skullcandy designs, markets, and distributes audio products around the globe. The company’s web site can be found at https://www.skullcandy.ca/