A new generation is here, with fits for EVERY1. Check out Zeb’s Closet, a new collection in collaboration with Burton and Zeb Powell, arguably one the wildest riders out there. Dripping steeze, it...
Premiere season is in full swing across Canada with movies dropping seemingly daily in October, and We're backing a night of Canadian Content at the legendary Chieftain in...
Words and photos - Mike Rutter
We had the opportunity to jump on a boat with Jess Kimura for 3 days of epic sturgeon fishing in Chillwack, British Columbia for the 10th annual Jurassic...
Yeti's 2024 Natural Selection goes Live from Revelstoke, BC on RedBull TV at 3pm EST.
https://www.redbull.com/ca-en/live/natural-selection-tour-2024-revelstoke
As Nitro releases their new 23/24 collection, one of our favourite Canadian artists is back for his 9th year at Nitro Snowboards. Jesse Robinson Williams from BC designed major parts of this years collection designing 12 boards...
Competing at Natural Selection is often compared to filming. The world’s best riders are in the backcountry with a solid crew, mixing freeriding and freestyle, pushing each other to step up. But there’s a big difference on...






































